How Wooga's Switchcraft Aced the Soft Launch!
Deconstructor of Fun
MARCH 29, 2022
Many of you know how to develop a game and are experienced in running live operations. However, only a few truly know how to launch a modern mobile game. In the rapidly evolving games market, best practices on how to successfully launch your game can change just as fast. To shed some light on the most recent best practices, I had the privilege of talking to Annelie Biernat (Game Director at Wooga) and Aaron Hiscox (Business Development Manager at Google Play).
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