Practical Advice for Growing Games in Diverse Markets
Deconstructor of Fun
OCTOBER 2, 2022
How to grow your games in diverse markets Many Western publishers focus their efforts on English-speaking countries because they are most familiar with these markets, which tend to command a higher average revenue per paying user. While focusing initially on these markets is a sound strategy, failing to enter new, diverse markets over time can pose risks and set a cap on a game’s potential.
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