Going Beyond User Acquisition - the Curious Case of Dice Dreams
Deconstructor of Fun
JUNE 21, 2022
Figuring out how to successfully scale a game is a complex problem that can take a long time to solve. During the soft launch, initial KPIs are oftentimes underwhelming – they’re not bad enough to scrap the game but also not good enough to move forward into the global launch. At this point, it’s all hands on deck for the product team who analyze the game and audience to the point of exhaustion just to make sure that the metrics are headed in the right direction update after update.
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