How Playrix' Township Became a Billion Dollar Game
Deconstructor of Fun
OCTOBER 27, 2020
In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. In 2019 Tycoon games, which are sub-genre of the simulation genre, grew revenue by 22%. Planting and harvesting crops are the starting point of all the actions.
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