Why Rovio is Such a Juicy Catch
Deconstructor of Fun
FEBRUARY 23, 2023
Playtika noted that Rovio’s IP, namely the Angry Birds franchise, plus the scale of its user base would combine well with its monetization and live ops expertise. Its flagship game remains Angry Birds 2, thanks to a successful rebirth in 2016 ( see Deconstructor of Fun’s breakdown here ) and live ops ever since.
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