Top mobile marketing strategies for 2024
Game Developer
OCTOBER 17, 2024
How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.
Mobile Related Topics 
Playtika acquires mobile developer SuperPlay
Game Developer
SEPTEMBER 19, 2024
The mobile publisher makes its first acquisition of 2024, with Superplay expected to provide "attractive" growth opportunities.
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Trending Sources
Krafton and Pocketpair partner to bring Palworld to mobile platforms
Game Developer
OCTOBER 2, 2024
PUBG Studio will oversee the mobile version and strive to 'faithfully reinterpret' the core experience.
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Toymaker Mattel is becoming a mobile game publisher
Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
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Report: Sony making PlayStation mobile store for F2P games
Game Developer
MAY 22, 2024
Now that it's in the PC market, Sony is seemingly taking its first steps into phones with a PlayStation mobile platform.
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Netflix taking mobile-first, 'phased approach' to game releases
Game Developer
JUNE 26, 2024
The streamer still has dreams of being a big player in games, but keeping its feet on mobile ground is where it wants to be until it can make good on its larger plans.
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Tencent reportedly canceled unannounced Nier mobile game
Game Developer
FEBRUARY 5, 2024
Without a proper monetization plan and licensing fees to pay, Tencent pulled the plug on Nier's second mobile spinoff.
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Take-Two struggling with mobile post-Zynga acquisition
Game Developer
DECEMBER 21, 2023
Despite wanting to be a big player in the mobile games industry, acquiring Zynga to achieve those dreams may have come too late for Take-Two.
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A guide to culturalizing mobile games through live operations
GamesIndustry.biz
AUGUST 28, 2024
Mobile games now serve global audiences. Gone are the days when free-to-play mobile audiences were concentrated in Tier 1 gaming markets in the west and the far east. Earlier mobile titles could get away with optimizing gameplay and live events for players in these markets.
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Mobile Kombat: Onslaught is being torched by NetherRealm after one year
Game Developer
JULY 23, 2024
News of the mobile title's demise comes with reports of layoffs swirling.
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Tripledot acquires Zephyr Mobile
GamesIndustry.biz
JUNE 20, 2024
Tripledot Studios has acquired fellow mobile game company Zephyr Mobile for an undisclosed sum. Developer and publisher Tripledot is mainly known for mobile title Woodoku. As reported by Pocket Gamer , Zephyr and its 55 staff will continue to be run by CEO Serge Morozov, out of its Warsaw HQ. Read more
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Playtika buys mobile game dev Innplay Labs
Game Developer
SEPTEMBER 15, 2023
Months after it swore off releasing new mobile games, Playtika has bought up Innplay to create "exceptional gaming experiences for our players."
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Trends shaping the mobile gaming industry in 2024
GamesIndustry.biz
JULY 9, 2024
The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. The landscape of mobile game development mirrors the broader economic climate.
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Koei Tecmo sues mobile dev Youzoo for repeated copyright infringement
Game Developer
APRIL 11, 2024
Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.
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The Dichotomy of Mobile and Gacha Games
Game Wisdom
JULY 24, 2024
The Dichotomy of Mobile and Gacha Games Josh Bycer josh@game-wisdom.com I may be one of the few people who spends their days checking out and covering the hottest and most original indie games, to then play a mobile game like Arknights , or Limbus Company.
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Report: Sony planning mobile games platform
GamesIndustry.biz
MAY 23, 2024
Sony seems to be building a mobile games platform for free-to-play games. This is according to tech site TweakTown , which spotted a job listing for a mobile platform architect. Read more
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Sony and NCSoft form "global partnership" focused on console and mobile games
Game Developer
NOVEMBER 28, 2023
NCSoft and SIE plan to partner on a number of "global businesses.across and beyond genres and regions," including the mobile games space.
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African mobile game publisher Carry1st nets $27M in funding
Game Developer
JANUARY 17, 2023
Carry1st, which published Call of Duty: Mobile in South Africa, plans to use its newly raised money to license more games and develop its own.
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Sega has completed its acquisition of mobile developer Rovio
Game Developer
AUGUST 18, 2023
With Rovio now among its subsidiaries, Sega has a bigger presence in the mobile game market and another franchise to play around with.
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Epic Games launches mobile store, bringing Fortnite and Fall Guys to iOS and Android
GamesIndustry.biz
AUGUST 16, 2024
The Epic Games Store is launching on mobile today. The Fortnite firm announced it will be bringing its games marketplace to Android worldwide, and to iOS in the European Union thanks to this year's Digital Markets Act requiring Apple to enable third-party stores on its mobile ecosystem. Read more
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Mortal Kombat developer NetherRealm lays off mobile team
GamesIndustry.biz
JULY 18, 2024
Mortal Kombat developer NetherRealm has laid off its mobile team. Unfortunately, yesterday Netherrealm’s mobile team was shut down," explained quality assurance analyst, Tony Lazzara. According to LinkedIn posts from former NetherRealm developers, at least 50 members of staff have been impacted by the cuts. Read more
Google Play Games aims to capture Android and iOS mobile game revenue on PC
Game Developer
FEBRUARY 28, 2024
Google Play Games is a defense strategy against competing storefronts that host PC ports of mobile games, ensuring Google continues to capture revenue from users who abandon mobile to play on PC.
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More Than Movements: Animation in Mobile Game Dev
Game Developer
JULY 29, 2024
Common animation problems in mobile game development and find practical solutions to improve quality.
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Microsoft considered acquiring Square Enix for mobile Game Pass plans
Game Developer
JUNE 28, 2023
Microsoft has wanted to get its foot in the door for Japan and mobile games, and owning Square would've allowed for both.
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Common Mistakes Call of Duty Mobile Players Should Avoid Making
Game Wisdom
OCTOBER 20, 2024
Common Mistakes Call of Duty Mobile Players Should Avoid Making Josh Bycer josh@game-wisdom.com Call of Duty Mobile (CODM) still remains one of the best mobile shooting games on the market.
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5 Things Every New Stardew Valley Mobile Must Do
Game Wisdom
OCTOBER 21, 2024
5 Things Every New Stardew Valley Mobile Must Do Josh Bycer josh@game-wisdom.com If you’ve ever dreamed of owning and managing a farm, like really really getting into the day-to-day life of a farmer, you’re probably considering purchasing Stardew Valley Mobile.
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The Evolution of Mobile Gaming
Game Wisdom
OCTOBER 22, 2024
The Evolution of Mobile Gaming Josh Bycer josh@game-wisdom.com The mobile gaming industry has advanced significantly over the last twenty years.
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Epic aiming for 50 third-party titles and free games program on mobile store by 2025
GamesIndustry.biz
OCTOBER 7, 2024
Further details have emerged about Epic's plans for its mobile games store, including its aim to offer up to 50 third-party titles and introduce its giveaway program from the PC marketplace by year's end. Read more
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Epic's mobile marketplace and The Plucky Squire's brave launch | GI Microcast
GamesIndustry.biz
AUGUST 19, 2024
Our main topic this week is the launch of the Epic Games Store on mobile , bringing Fortnite back to Android and (in the EU) iOS four years after Epic began its legal dispute with Apple and Google. And in this week's What Do The Numbers Mean?
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Bethesda returns to mobile with The Elder Scrolls: Castles
Game Developer
JANUARY 17, 2024
Bethesda tries its hand again at bringing its Elder Scrolls franchise to mobile audiences.
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Microsoft to sell mobile games in Xbox App on Android
GamesIndustry.biz
OCTOBER 11, 2024
Microsoft is taking another step towards mobile games with plans to sell titles within its Xbox App on Android later this year. Read more
Report: 81% of mobile developers working on new titles
GamesIndustry.biz
AUGUST 14, 2024
A new report by mobile game company Sandsoft says that 81% of mobile developers are working on a new title, while 83% have raised capital to develop, launch, or market a game. The majority of developers (47%) are testing a prototype, while 9% are at the soft launch stage.
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Game Developer
FEBRUARY 1, 2023
The company is also shutting down Battlefield Mobile developer Industrial Toys.
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Mobile accounted for $90.4bn of global games revenue in 2023
GamesIndustry.biz
JUNE 5, 2024
Mobile games made up 49% of total revenue generated by the global games market in 2023 at $90.4 Conducted between January 2022 and January 2024, the 2024 Mobile App Trends report found that in-app revenue for games apps increased 6% year-over-year, while consumer spending decreased 2% to $107 billion.
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An introduction to mobile user acquisition
GamesIndustry.biz
FEBRUARY 5, 2024
Nailing the mobile games scene is all about grabbing users' attention, getting them excited to download your mobile game, and ensuring they have a great time playing it. However, as a mobile game developer, you might find yourself at a crossroads when it comes to executing user acquisition campaigns. Read more
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Console revenues decline as PC soars; Mobile still dominates in $187 billion market
PreMortem.Games
SEPTEMBER 2, 2024
PC gaming is set to outperform both mobile and console gaming in revenue growth, with a projected increase of 4.0% In contrast, mobile gaming, despite its significant market share, is expected to grow at a slower rate of 3.0% Biggest growth The market dynamics reveal a notable shift among gaming platforms. year-on-year, reaching $43.2
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PlayStation mobile head departs
GamesIndustry.biz
JUNE 19, 2023
PlayStation has lost its head of mobile, as MobileGamer.biz has reported that Nicola Sebastiani has left the company to "pursue a new, undisclosed opportunity." Sebastiani joined PlayStation as the VP and head of mobile in July of 2021. Prior to that, he had spent seven years at Apple where he was head of content for Apple Arcade.
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How To Accelerate Your Mobile Game Growth
Game Developer
DECEMBER 22, 2022
Learn how game developers can expand their mobile game business beyond the app stores, improve UA and discoverability, and discover more freedom to deliver unique experiences directly to new and existing players.
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Call of Duty: Warzone Mobile will have cross-progression between Modern Warfare 3 and Warzone
Game Developer
FEBRUARY 28, 2024
Warzone Mobile's cross-progression means players always have Call of Duty, and can spend money on it wherever they like.
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FBI warns that mobile games may be front for cryptocurrency scams
Game Developer
MARCH 15, 2023
The FBI suggests mobile players be wary of anyone who wants them to spend real-world money on cryptocurrency to play a game on their phones.
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Does a game being 'mobile-first' limit the amount a developer can charge on console?
GamesIndustry.biz
JULY 25, 2024
Some of the biggest titles of the past few years have demonstrated that mobile platforms do not need to be a lesser alternative to a title's home console editions. Other titles from major IP holders are now set to have simultaneous releases across both home consoles, PC, and mobile devices.
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Zenless Zone Zero Shows the Limits of Mobile Action Games
Game Wisdom
JULY 18, 2024
Zenless Zone Zero Shows the Limits of Mobile Action Games Josh Bycer josh@game-wisdom.com Zenless Zone Zero is the latest release from miHoYo, who have had hit after hit following the mega-success of Genshin Impact.
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Xbox mobile store to launch this summer
GamesIndustry.biz
MAY 10, 2024
Microsoft has announced that its Xbox mobile storefront will launch in July 2024. Xbox president Sarah Bond revealed the news at the Bloomberg Technology Summit on Thursday, during which she shared that the store will only be available on the web to begin with to rival mobile storefronts such as Apple and Google Play.
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