Brand Game Development

JUNE 15, 2020

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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GamesIndustry.biz

MAY 18, 2023

A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.

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Advertising Studios Games Mobile 88

GamesIndustry.biz

JANUARY 26, 2023

When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I

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Unity Blog

MAY 26, 2023

Here are three strategies for boosting LTV with on-device advertising campaigns. When, where, and how you first reach users on the user acquisition side has an effect on your game’s lifetime value (LTV).

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Advertising Games 78

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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GamesIndustry.biz

JANUARY 19, 2023

A lawfirm specializing in class-action suits is looking into a potential case against Activision Blizzard for false advertising in Diablo Immortal. Migliaccio & Rathod LLP says the "Blessing of the Worthy" legendary gem changes its effect in detrimental ways to the player is it is leveled up.

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Advertising Entertainment 62

Game Developer

OCTOBER 30, 2023

million on online advertising to promote its response to Hamas' October 7 attack. Israel's Ministry of Foreign Affairs has spent $1.5

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Games Advertising 310

GamesIndustry.biz

MARCH 31, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. Read more

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Advertising 133

CG Spectrum

NOVEMBER 28, 2022

Animation is the art of breathing life into the inanimate for films, games, and advertising. There’s no feeling like making lines and shapes come to life on the screen. The career possibilities in animation are growing each year as new techniques, processes, and genres emerge. 2D Animation. 3D Animation.

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Animation Animation Film Games 52

GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

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Advertising Games Platformer Content 99

GamesIndustry.biz

OCTOBER 25, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The number of available roles in the UK games industry declined further this month, with just 1,324 positions currently being advertised. Read more

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Games Advertising Development 102

GamesIndustry.biz

OCTOBER 31, 2023

An Israeli government advertisement showing graphic footage of the Gaza conflict has reportedly appeared in mobile games including Angry Birds. An investigation by Reuters found six cases of an ad including videos of rocket attacks and explosions appearing in mobile games in the UK, France, Austria, Germany, and Holland.

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Mobile Gaming Graphics Games Mobile 100

GamesIndustry.biz

OCTOBER 4, 2023

The UK's Advertising Standards Authority has upheld two claims against Hutch Games for violating loot box disclosure rules. It pointed to guidance from the ASA's sister organization the Committee of Advertising Practices that said such an arrangement would put in-game storefronts outside the scope of advertising standards.

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Games Racing Advertising 62

GamesIndustry.biz

NOVEMBER 24, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Ubisoft has responded to complaints that advertisements are appearing during gameplay sessions of full-price games, attributing it to a technical error.

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Games Advertising 53

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

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Unity Blog

APRIL 24, 2023

Discover how Chocolate Tribe used Ziva’s powerful simulation and deformation software to create a photoreal, animated Muhammad Ali for an advertisement.

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Render Simulation Animation Animation 78

GamesIndustry.biz

JULY 7, 2023

Annual reports are full of interesting facts companies aren't likely to advertise. This Week in Business is our weekly recap column , a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.

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Electronics Art Advertising Games 96

GamesIndustry.biz

JANUARY 10, 2023

It's dangerous to go alone, though, so GamesIndustry.biz sat down with Meta Audience Network's Michael Bertaut to talk about in-game advertising, player acquisition, and the future of monetisation. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

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Games Mobile Mobile Mobile Gaming 99

GamesIndustry.biz

JUNE 21, 2023

In a blog post announcing the new labels, Twitch clarified that it's not changing its community guidelines, only how the content needs to be labelled, in order to help "streamers connect with viewers who are more likely to be a good fit for their communities," and "help protect younger viewers and advertisers."

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Content Advertising Media 73

Game Development News

SEPTEMBER 20, 2023

SEGA has released a new animated short film as part of the advertising for Sonic Superstars - MCV/DEVELOP

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Film Animation Animation Advertising 52

PreMortem.Games

SEPTEMBER 7, 2023

PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” Gamers vs. Parents The report also mentions the 20th year anniversary of the Pan-European Video Game Rating System, better known as PEGI.

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Games Console PC Game Developer 104

Game Biz

JANUARY 24, 2023

Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. With mobile traffic accounting for 58.99% of overall web traffic worldwide, choosing the best ad network for mobile games is vital for advertisers and developers to reach a relevant audience and maximize ad purchases.

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Mobile Gaming Mobile Mobile Games 72

iXie gaming

JUNE 16, 2023

In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements. Simultaneously, advertisers can access a captivated audience, maximizing their brand exposure and bolstering their marketing efforts.

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Games Development Game Developer Game Development 52

Ask a Game Dev

MAY 15, 2023

This license allows the publishers to use things in advertising like the console logos, images of the consoles, trademarks such as the words “Playstation” or “Xbox” or “Switch” and related accessories (e.g. Joycon”, “Sixaxis”, “Kinect”, etc.).

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Console Games Dev Advertising 52

Brand Game Development

APRIL 23, 2018

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Smart Advertising.

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Dev Games Build Advertising 130

Big Games

SEPTEMBER 14, 2021

Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization. In an interview, a popular game app company has stated that the revenue generated by them are mostly from the advertisements.

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Mobile Gaming Games Mobile Mobile 52

Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5.

Mobile Gaming 52

Mobile Gaming Games Advertising Mobile 52

PreMortem.Games

JUNE 22, 2023

They offer unique opportunities for brands to engage with their target audiences in ways that go beyond conventional advertising methods. Games as marketing In recent years, video games have emerged as valuable marketing tools for numerous companies. Interestingly, players tend to respond more favorably to brands compared to non-players.

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Brand Game Development

AUGUST 26, 2019

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. We also generated leads with paid advertising, reviews, and a Rahdo review. Advertising. Advertising is the last thing I wanted to cover.

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Games Dev Advertising Mechanics 130

Cocos

FEBRUARY 11, 2023

Advertising platform Currently, we are using Admob and Facebook ads, but I know that these two services are not available in China. Is there any advertising platform service provider you can recommend for the Chinese release version?

Games 40

Games Puzzle Advertising Internet 40

GamesIndustry.biz

JANUARY 18, 2023

In fact, Earl tells GamesIndustry.biz he didn't originally set out to become a doctor at all, beginning university as an advertising major. Mick , a PhD and licensed marriage and family therapist who discusses games and mental health. Read more.

Games 52

Games Advertising 52

PreMortem.Games

APRIL 26, 2023

From your public relations efforts to advertising and going to events. Dwayne Waite Jr., former Marketing Manager at Schell Games and current Marketing Director Game Events at ReedPop talks marketing at the IndieGameBusiness podcast. And all your activities to support the games from the time it releases to later in the life cycle.

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Games Advertising Build Studios 104

Game Errors

JUNE 10, 2023

Advertisement period and time Specify the two options you see: Advertisement Period : The standard here is 30 minutes. Advertisement Time to Live : The default value is four hops, but you can increase it if your UPnP doesn’t function efficiently. Advanced Network Look for Advanced Network and click on it.

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Code PC Point and Click Internet 52

Game Refinery

MAY 31, 2023

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes.

Mobile Gaming 102

Mobile Gaming Games Game Developer Game Development 102

Deconstructor of Fun

NOVEMBER 27, 2023

In the past, product marketers crafted creative strategies while advertising networks handled audience targeting and acquisition, armed with a wealth of user data. Product marketers faced a data drought, where advertising networks could no longer rely on automatic mechanisms to find the right audience.

Games 52

Games Studios Communications Mobile Gaming 52

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Mobile Gaming 52

Mobile Gaming Games Advertising Studios 52

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Studios Mobile Gaming Advertising Games 52