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Ubisoft pulls advertising from X

Ubisoft has pulled its advertising from X, Axios reported. The publisher told the outlet it has since "paused advertising" on the social media platform. The company was running a campaign for Assassin's Creed Nexus VR, which released last week. has reached out to Ubisoft for further clarification. Read more

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Assassin's Creed publisher Ubisoft suspends X advertising

Game Developer

The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.


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Will Roblox’ new advertising rules make a difference?

Game Daily

It’s been a full year since the consumer advocacy group Truth in Advertising (TINA) filed a complaint with the Federal Trade Commision about Roblox’s lax policy towards in-game advertising to children. In theory, an advertiser that breaks the rules can be banned by Roblox.

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Children's advertising watchdog takes aim at Roblox

The Children's Advertising Review Unit (CARU) of BBB National Programs is taking Roblox to task for irresponsible advertising to children under the age of 13.

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Gamefam and the business of advertising on game platforms

They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies. This has opened a new opportunity for brands to partner with developers to advertise on the platform. One such company is Gamefam.

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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.

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Pathfinder dev Owlcat ditches advertising tracking solution after fan backlash

Game Developer

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.

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