article thumbnail

Outsource to Outshine: Scaling Creativity in Gaming Advertising

Game Developer

There are many aspects to consider when it comes to outsourcing, but it can be hugely beneficial for businesses looking to elevate their advertising game beyond in-house capacity.

article thumbnail

Ubisoft pulls advertising from X

GamesIndustry.biz

Ubisoft has pulled its advertising from X, Axios reported. The publisher told the outlet it has since "paused advertising" on the social media platform. The company was running a campaign for Assassin's Creed Nexus VR, which released last week. GamesIndustry.biz has reached out to Ubisoft for further clarification. Read more

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Will Roblox’ new advertising rules make a difference?

Game Daily

It’s been a full year since the consumer advocacy group Truth in Advertising (TINA) filed a complaint with the Federal Trade Commision about Roblox’s lax policy towards in-game advertising to children. In theory, an advertiser that breaks the rules can be banned by Roblox.

article thumbnail

EA, Miniclip, Jagex loot box ads broke UK advertising rules

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox The UK's Advertising Standards Agency has warned Electronic Arts, Miniclip and Jagex not to violate rules around promoting titles with loot boxes after upholding complaints against three of their titles.

article thumbnail

Assassin's Creed publisher Ubisoft suspends X advertising

Game Developer

The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.

article thumbnail

Children's advertising watchdog takes aim at Roblox

GamesIndustry.biz

The Children's Advertising Review Unit (CARU) of BBB National Programs is taking Roblox to task for irresponsible advertising to children under the age of 13.

article thumbnail

How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.