Brand Game Development

JULY 27, 2020

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.

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Brand Game Development

JUNE 15, 2020

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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GamesIndustry.biz

MAY 18, 2023

A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.

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Game Developer

JULY 28, 2023

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.

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GamesIndustry.biz

JANUARY 26, 2023

When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I

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Game Developer

APRIL 11, 2024

Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.

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Mobile Mobile Advertising Dev 258

Unity Blog

MAY 26, 2023

Here are three strategies for boosting LTV with on-device advertising campaigns. When, where, and how you first reach users on the user acquisition side has an effect on your game’s lifetime value (LTV).

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Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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GamesIndustry.biz

JANUARY 19, 2023

A lawfirm specializing in class-action suits is looking into a potential case against Activision Blizzard for false advertising in Diablo Immortal. Migliaccio & Rathod LLP says the "Blessing of the Worthy" legendary gem changes its effect in detrimental ways to the player is it is leveled up.

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Game Developer

FEBRUARY 27, 2024

London Studio had been working on a new franchise and is still advertising job openings on its website.

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Game Developer

DECEMBER 19, 2023

On the importance of postwar history to guns in America, the use of national emergencies to sell guns, gun advertising in Call of Duty, progressive multiplayer in American gun culture, and "gun expert" shows in the popular gaming press.

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Ask a Game Dev

MARCH 22, 2024

Putting in advertisements for other DLCs is fine as long as it isn't too much , because that typically won't drive (many) players away. It isn't worth it to shoot our own sales in the foot like that. Join us on Discord ] and/or [ Support us on Patreon ] Got a burning question you want answered?

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Game Refinery

FEBRUARY 22, 2024

Find out how hybrid-casual games offer plenty of opportunities for mobile marketers to improve the effectiveness of their ad campaigns.

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GamesIndustry.biz

MARCH 31, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. Read more

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Advertising 145

GamesIndustry.biz

APRIL 17, 2024

Published today by games development and publishing training provider Skillfull and penned by the company's founder Gina Jackson, the study explored the high number of job vacancies advertised in 2022 and sought to understand the most pressing skills needs in the UK. Read more

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GamesIndustry.biz

APRIL 24, 2024

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here.

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GamesIndustry.biz

APRIL 11, 2024

It alleges that Youzu has used audio and images from the franchises Nobunanga's Ambition and Taiko Risshiden in online advertisements. Sign up for the GI Daily here to get the biggest news straight to your inbox Koei Tecmo has filed a copyright infringement complaint against the Singapore-based subsidiary of games firm Youzu. Read more

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GamesIndustry.biz

MARCH 25, 2024

The executive team of Bidstack have bought back the in-game advertising platform from investors and shareholders. In a post shared on LinkedIn , it clarified that all contracts of UK and European-based staff will continue, as will client relationships. Last October, Bidstack experienced the collapse of a £2.4

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GamesIndustry.biz

MARCH 6, 2024

The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more

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CG Spectrum

NOVEMBER 28, 2022

Animation is the art of breathing life into the inanimate for films, games, and advertising. There’s no feeling like making lines and shapes come to life on the screen. The career possibilities in animation are growing each year as new techniques, processes, and genres emerge. 2D Animation. 3D Animation.

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GamesIndustry.biz

APRIL 2, 2024

The application was jointly filed last year by the Entertainment Software Rating Board, SuperAwesome (which runs the free parental consent management platform Kids Web Services as well as kid-focused advertising and influencer marketing businesses), and Yoti, a developer of the technology in question.

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GamesIndustry.biz

OCTOBER 25, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The number of available roles in the UK games industry declined further this month, with just 1,324 positions currently being advertised. Read more

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GamesIndustry.biz

OCTOBER 4, 2023

The UK's Advertising Standards Authority has upheld two claims against Hutch Games for violating loot box disclosure rules. It pointed to guidance from the ASA's sister organization the Committee of Advertising Practices that said such an arrangement would put in-game storefronts outside the scope of advertising standards.

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GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

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GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

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Unity Blog

APRIL 24, 2023

Discover how Chocolate Tribe used Ziva’s powerful simulation and deformation software to create a photoreal, animated Muhammad Ali for an advertisement.

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GamesIndustry.biz

JUNE 21, 2023

In a blog post announcing the new labels, Twitch clarified that it's not changing its community guidelines, only how the content needs to be labelled, in order to help "streamers connect with viewers who are more likely to be a good fit for their communities," and "help protect younger viewers and advertisers."

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GamesIndustry.biz

JANUARY 10, 2023

It's dangerous to go alone, though, so GamesIndustry.biz sat down with Meta Audience Network's Michael Bertaut to talk about in-game advertising, player acquisition, and the future of monetisation. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

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GamesIndustry.biz

JULY 7, 2023

Annual reports are full of interesting facts companies aren't likely to advertise. This Week in Business is our weekly recap column , a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.

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GamesIndustry.biz

NOVEMBER 24, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Ubisoft has responded to complaints that advertisements are appearing during gameplay sessions of full-price games, attributing it to a technical error.

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GamesIndustry.biz

JANUARY 4, 2024

Loot box researcher Leon Xiao has released the results of his latest study into loot box advertising , which found that ads for games on social media routinely run afoul of UK and EU regulations when it comes to disclosing the presence of loot boxes, or even in-game purchases of any kind.

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Cocos

MARCH 14, 2024

Regarding advertising networks, not only have I familiarized with AdMob, but I have also extended my knowledge to include AdColony, AppLovin, Chartboost, and MoPub.

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Game Development News

SEPTEMBER 20, 2023

SEGA has released a new animated short film as part of the advertising for Sonic Superstars - MCV/DEVELOP

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OPM Jobs

DECEMBER 15, 2023

Please be aware that while these studios have been known to take on interns there is no guarentee they will have any openings advertised or be accepting applications at the time of reading this. So please take location into consideration when you are applying!

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Game Biz

JANUARY 24, 2023

Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. With mobile traffic accounting for 58.99% of overall web traffic worldwide, choosing the best ad network for mobile games is vital for advertisers and developers to reach a relevant audience and maximize ad purchases.

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PreMortem.Games

SEPTEMBER 7, 2023

PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” Gamers vs. Parents The report also mentions the 20th year anniversary of the Pan-European Video Game Rating System, better known as PEGI.

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