How Playrix' Township Became a Billion Dollar Game
Deconstructor of Fun
OCTOBER 27, 2020
The Playrix Approach of Performance Marketing This topic is explained in some of the articles posted in Deconstructor of Fun but at its simplest, there are 2 metrics that we look into to understand how high we can scale a game, CPI (Cost per Install) vs ROAS (Return on Ad Spend). Build up instead of building out. Skins for game elements.
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