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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Implementing this UA strategy in September 2022 led to X-Hero quickly storming the download and the top-grossing charts, peaking at number one in the US iOS top-download charts and 17 in the top-grossing. X-Hero’s performance chart from its launch in the US in December 2020 to the launch of SaveDoge mode.