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Brands are taking a pragmatic approach to metaverse marketing

Game Daily

Meanwhile, metaverse spaces on mass market devices, like game consoles and cellphones, continue to attract enormous audiences, most especially young people. “Currently, Gen Z spends 15 percent of their ‘fun budget’ in the metaverse and it’s predicted to climb to 20 percent by 2027.

Media 52
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The Biggest Game Development Trends of 2023 

iXie gaming

As a result, game developers have had to build more games that support cross-platform play in 2023. Gamers can play the same games on their laptop, console, and mobile devices, improving the portability and convenience of their gaming experiences. billion by 2027 – that’s more than a quarter of the total population globally.