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Keywords snags market firm Digital Media Management

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox Keywords Studios has announced that it has acquired marketing firm Digital Media Management (DMM). Keywords will pay $67.5m upfront, with $57.4m in cash and the remainder in shares. Read more

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Vox Media is laying off 130 staffers

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox Vox Media is laying off 130 employees, 7% of its workforce today, a decision attributed to economic challenges. As reported by CNN , the news comes from a memo CEO Jim Bankoff sent out to staff. Read more

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Tech should pull out of social media

GameDev.Net

all they do is say they're doing something then they send hackers to steal legally ban social media, frankly I'd start by execution. Maybe you think legally would be better, would you? The truth is crazier than this mess ^

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Two decades later, the cross-media dream is a reality | Opinion

GamesIndustry.biz

They both represent a path to success for a cross-media franchise – each with a different direction of travel (one a franchise moving from books/movies into games, another a franchise moving from games into premium TV). Read more

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GameSpot and Giant Bomb latest affected in wave of media layoffs

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox GameSpot and Giant Bomb are the latest media publications to be struck by layoffs. The news emerged last night, with various members of both teams announcing they were now unemployed via social media.

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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

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Whynow Media acquires Wireframe Magazine, launches Whynow Gaming

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox Whynow Media has launched a new games website following its acquisition of Wireframe Magazine. Previously owned and published by Raspberry Pi, monthly magazine Wireframe was shut down back in January , although the website remained. Read more

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