The Hybridcasual Gamble
Deconstructor of Fun
APRIL 4, 2023
Eric Seufert explains the concept of content fortresses here. In terms of the share between ad revenue and IAPs, he states that Homa’s less-well performing hybridcasual titles generate 15% of their revenue from IAPs, while its top performers like Fight For America can bring in as much as 40%. But is this really a scalable future?
52 
Let's personalize your content