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The Hybridcasual Gamble

Deconstructor of Fun

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. The space is now awash with a variety of publishers, including the aforementioned SayGames, Kwalee and Homa, as well as Rollic (also acquired by Zynga), Popcore and Good Job Games.