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2021 Predictions #2 Will the Hypercasual Party Ever Stop???

Deconstructor of Fun

Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. One of the most popular things during the past three years has been predicting the end of Hypercasual business model. That’s double in comparison to 2019.

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The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?

Game Biz

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. In this blog post, we will analyze how the eCPM compares in 2022 and 2021 and explore the impact that these events have had on the ad monetization industry.