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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Great examples are Royal Match’s King’s Nightmare levels and also Playrixes match3s Gardenscapes and Fishdom. Let’s look at three very different UA-focused implementation cases from match3 Royal Match, idle RPG X-Hero, and the 4X strategy game, King of Avalon.