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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

If executed correctly, introducing new mechanics in this way can be an easy win, enabling developers to test out player preferences, broaden motivational appeal, boost user acquisition, and enhance player engagement – all without drastically altering the core gameplay. Whoever emerges victorious wins a random assortment of boosters.

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How Playrix' Township Became a Billion Dollar Game

Deconstructor of Fun

In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. This allows players to not abide by a single way of progression, do anything and still continue to level up and unlock new content. product management.

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