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How Deep Silver won over thousands of influencers with Dead Island 2

GamesIndustry.biz

Jorge Tavera is the Global Influencer Strategy manager at Deep Silver, the AAA publisher within the media company Plaion (formerly Koch Media). This is something that Deep Silver realized and needed to address before its release of Dead Island 2.

AAA 98
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Glorious gaming summer marred by industry myopia

Game Daily

At the same time, game companies are too often prone to short-termism, and the calculations of C-Suite mandarins, who demonstrate a callous attitude to the people who make the games that drive long-term growth and consumer satisfaction. Baldur’s Gate 3 drove massive user growth on Steam in the first weeks of its launch.

Games 52