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Soft Landing to Conversion – Introducing Onboarding Best Practices PART 3

Game Refinery

When the player first goes to the shop to collect their free gifts, they are also introduced to various kinds of customization items with an actual price tag. In the Chinese MMORPG 梦幻西游网页版 (Westward Journey Browser Edition) , there is an interesting way to give offers to the new players in a Daily Offer type of system.

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Call of Duty: Online is dead. Long live Call of Duty: Online!

Deconstructor of Fun

One of the biggest issues was that, at the time, Chinese players did not have an ‘FPS DNA’: they grew up mostly playing MMORPGs and were attracted to their complex meta systems vs. western shooters’ core gameplay. This meant that CoDO still had to prove its appeal to the Chinese audience.

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