Hello. I have a question regarding the “maths” of AAA game budgets. You’ve offered very interesting insight from the “other side” of the DLC/Microtransactions debate in the past. However, consider this simple example : $60m cost to make a AAA game. $60 per copy. That comes to 1m copies to break even. 2m copies for 100% return. Given that AAA games sell around 5m copies, are the likes of Jim Sterling, Angry Joe to TotalBiscuit really in the wrong for railing against “AAA greed”?
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SEPTEMBER 7, 2023
The marketing cost is enormousfor some games - Call of Duty: Modern Warfare 2 cost around $50 million to develop, but Activision spent $200 million on the marketing campaign. Retailers get to keep about 20% off the top of any game they sell, or roughly a $12 cut from the $60 price tag. The publisher gets 100% of that $60, right?
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