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Supercell’s Strategic Initiatives that Will Transform the Company

Deconstructor of Fun

APRIL 12, 2023

It’s Team Fight Tactics for casuals. Clash Royale was reminiscent of some popular Starcraft/Warcraft mods like Nexus Wars or Castle Fight. Clasharama), community and esports (. Supercell attempted to fight this trend by building better tools and a greater focus on user-generated content. Having a service mindset.

Mobile 119
Mobile Mobile Engine Engineering 119
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The Hybridcasual Gamble

Deconstructor of Fun

APRIL 4, 2023

Eric Seufert explains the concept of content fortresses here. In terms of the share between ad revenue and IAPs, he states that Homa’s less-well performing hybridcasual titles generate 15% of their revenue from IAPs, while its top performers like Fight For America can bring in as much as 40%. But is this really a scalable future?

Mechanics 52
Mechanics Mobile Gaming Mobile Mobile 52
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