Deconstructor of Fun

DECEMBER 5, 2022

Privacy changes have also contributed to vertical integration as mobile gaming publishers have acquired advertising technology to have more ownership over their data. The Idle Games have seen renewed growth with IP-driven games like The Office and RuPaul Drag Race, which are both keeping up their revenues despite the decline in downloads.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Cross platform 98

iXie gaming

NOVEMBER 30, 2023

Also, they provide crucial feedback on game balance, user interface (UI), and gameplay. These genres may include platformers, action-adventure, racing titles, and role-playing games. Online job boards: Employers often use popular job boards, like LinkedIn, Indeed, and Glassdoor, to advertise for Nintendo game tester positions.

Quality Assurance 52

Quality Assurance Platformer Communications Console 52

Deconstructor of Fun

OCTOBER 2, 2022

Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” From a competitive standpoint, we see larger advertisers coming in and shaking up the auction.

Localization 52

Localization Games Advertising Racing 52

Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. These mechanics are unconventional for a racing game but aren’t surprising. This has led to some wildly unusual combinations.

Mobile Gaming 95

Mobile Gaming Mobile Mobile Mechanics 95

Deconstructor of Fun

JANUARY 31, 2023

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They focus on empowerment, clarity, efficiency, and work-life balance.

Mobile Gaming 127

Mobile Gaming Mobile Mobile Games 127

Deconstructor of Fun

JANUARY 13, 2021

Hypercasual Trend #2 Misleading Ads Turn into Actual Games Instead of following the misleading advertising trends with a core game that looks nothing like the ad, Lion Games went full circle and launched not one but two games based on the most successful ad formats throughout 2020. Historical lack of staying power.

Mechanics 52

Mechanics Puzzle Advertising Studios 52