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2023: Year in Retrospect for the Gaming Industry

iXie gaming

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. Well, this implies that developers have had to work more on cross-platform games, ensuring they deliver seamless cross-platform experiences.

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Playtika goes from social casino to casual - and that’s not good

Deconstructor of Fun

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

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