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How Playrix' Township Became a Billion Dollar Game

Deconstructor of Fun

In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. Playrix has been trying out many interstitials, banners, videos and playable ads based on solving puzzles/saving animals by moving the pins in the right order.

Co-op 52
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How to Scale A Games Company | Travis Boatman, Gigi Levy-Weiss, & Kristian Segerstrale

Deconstructor of Fun

Kristian Segerstrale : Kristian was a co-founder of Glu mobile, CEO of Playfish acquired by EA, was a seed investor in Supercell, was a senior exec at EA, and now is the CEO of Super Evil Megacorp which will soon release their new MOBA shooter called Catalyst Black ( [link] ). and now is the CEO of Super Evil Megacorp. It's a hybrid game.

Games 52