How Playrix' Township Became a Billion Dollar Game
Deconstructor of Fun
OCTOBER 27, 2020
In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. Playrix has been trying out many interstitials, banners, videos and playable ads based on solving puzzles/saving animals by moving the pins in the right order.
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