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1SP Agency acquires UK communications firm Renaissance PR

GamesIndustry.biz

Renaissance joins a family of companies including MSM.digital, Insight, FLZR, Studio CO2 ad CAD-Laif, which together cover retail sales, creator marketing, AR, and other forms of creative services. German-based marketing and communications agency 1SP has acquired UK PR firm Renaissance PR. Read more

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Activision Blizzard, Plaion fined for not disclosing loot boxes

GamesIndustry.biz

PEGI has fined Activision Blizzard and Plaion for not disclosing the presence of loot boxes in two games during the ratings process. Activision Blizzard neglected to mention the loot boxes in Diablo Immortal when it submitted the mobile game for a rating, while Plaion did the same with the Limited Bounty Hunter Edition of Hunt: Showdown.

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How Deep Silver won over thousands of influencers with Dead Island 2

GamesIndustry.biz

Jorge Tavera is the Global Influencer Strategy manager at Deep Silver, the AAA publisher within the media company Plaion (formerly Koch Media). This is something that Deep Silver realized and needed to address before its release of Dead Island 2.

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