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Why Gamification Makes Everything Else More Fun

Brand Game Development

The concept is simple: through gamification, you take the elements we associate with games – point scoring, competition, rules – and apply them to something else. Businesses have fallen in love with this concept because they’ve found that gamification works wonders for motivating people.

UX 130
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Creating an engaging & fun digital experience for kids – Case Study

Logic Simplified

Game Genre. Educational. UI, UX Artist - 1. Award-winning educational gaming website offers 1000+ learning activities for kids in grades K to 5, both educational and interactive. The game supports young minds to create new skills more efficiently while promoting fun. Complete Project Details.

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Upcoming Panel at SXSW Online 2021

Game Design Aspect

This panel discusses how designers and storytellers can build in empathic elements that can be found and engaged with even when the larger narrative gets delivered out of order. Meet the panelists: Sande Chen is a writer and game designer with over 15 years of experience in the game industry. Matthew Farber, Ed.D.

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Flavored by Authenticity: How Personal Experiences Amplify Narrative

Game Design Aspect

Sande Chen Profiled as one of the Game Industry's Top 100 Most Influential Women and a 2020 Women in Games Global Hall of Fame winner, Sande Chen is a writer and game designer with over 15 years of experience in the industry. For more, please visit MatthewFarber.com.

Writing 52
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Upcoming CIMFest Keynote: Flavored by Authenticity

Game Design Aspect

Roundtable: Creating Non-Toxic Gamer Communities (1 PM Eastern) What game design principles can be used to promote friendlier and harassment-free communities? Join us for a discussion on what strategies game designers can use to create safe virtual spaces that are enjoyable for all players.