Deconstructor of Fun
APRIL 4, 2023
Eric Seufert explains the concept of content fortresses here. It has sparked industry consolidation of hypercasual publishers and ad tech companies within larger corporations ( Unity merged with IronSource and Supersonic , Zynga swooped for Rollic and Chartboost , and AppLovin acquired Adjust and MoPub ). Gaming Roundup ???????
Gamesbrief
NOVEMBER 29, 2021
I think the only way to understand this bubble – and to identify whether there is real value to be had here – is to understand the components, and then evaluate each scheme, investment or idea based on whether it benefits from the underlying opportunities from these four concepts, or whether it is simply a confection of ideas with no true substance.
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