article thumbnail

What Do Board Game Retailers Care About the Most?

Brand Game Development

When you’re making your first board game, retail distribution is probably not top of mind. It just means the question of “what do board game retailers care about the most” goes unanswered for a long time. In my game development experience, I’ve never sought out retail distribution. And that’s fine!

Retail 130
article thumbnail

How to Get Your Board Game in a Retail Store for the First Time

Brand Game Development

If you want to get your board game into retail stores, it helps to set small, achievable goals. Below, you will find an edited transcript of our video call, transcribed by Scribie. What follows has been edited for brevity and clarity. Molly & her first two retail customers. Molly & her first two retail customers.

Retail 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why companies don’t record “Making Of” for games anymore?

Ask a Game Dev

One possibility would be making these videos a Collector's Edition pack-in bonus for a retail game. Short questions: Ask a Game Dev on Twitter Long questions: Ask a Game Dev on Tumblr Frequent Questions: The FAQ We're giving up a significant quantity of work, we need to get something equally or more valuable in return.

Film 67
article thumbnail

How Cons Can Help You Get Your Board Game into Retail

Brand Game Development

If you want to get your board game into retail, you’ve probably heard the advice “go to cons.” Why are cons so useful for getting into retail or even launching a Kickstarter? Below, you will find an edited transcript of our video call, transcribed by Scribie. Look around for the retailers. Molly: Yeah.

Retail 130
article thumbnail

How to Diagnose Failure & Move Forward as a Board Game Developer

Brand Game Development

Outreach: This is separate from lead generation and encompasses reviews, blogs, podcasts, live streams, press releases, and retailer outreach. The post How to Diagnose Failure & Move Forward as a Board Game Developer appeared first on Brandon the Game Dev.

article thumbnail

How to Prepare for a Kickstarter Campaign That’s 1 Month Away

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Video filming and editing are unavoidably time-consuming. You need to film, edit, and post your video at least three weeks before the campaign. Send sneak previews to retailers. Click here.

Film 130
article thumbnail

How to Sell Your Board Game Outside of Kickstarter

Brand Game Development

With a few quick edits, you can turn your pre-order system into an instant sales system. Get on the shelves of a mass-market retailer. Getting stocked in a mass-market retailer is not something you do on a whim, so you’ll need to plan this out well in advance. Sell your game on your own site. That can go a long way!

Retail 130