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Trip Hawkins on The New High Score | Past and Future of Video Games

Deconstructor of Fun

In looking at recent innovations, a few key takeaways: Platform Expansion: We saw 1 new platform emerge but it was a huge one that now eclipses the other platforms: mobile Genre Expansion: We continue to see genre expansion and as before likely powered by technology enablement (e.g., eSports I think there’s a few of them.

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The Hybridcasual Gamble

Deconstructor of Fun

In terms of the share between ad revenue and IAPs, he states that Homa’s less-well performing hybridcasual titles generate 15% of their revenue from IAPs, while its top performers like Fight For America can bring in as much as 40%. Ultimately, the consensus among experts we spoke to is that ad revenue is still the key driver for these titles.