article thumbnail

Toymaker Mattel is becoming a mobile game publisher

Game Developer

Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.

article thumbnail

Playtika buys mobile game dev Innplay Labs

Game Developer

Months after it swore off releasing new mobile games, Playtika has bought up Innplay to create "exceptional gaming experiences for our players."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sony and NCSoft form "global partnership" focused on console and mobile games

Game Developer

NCSoft and SIE plan to partner on a number of "global businesses.across and beyond genres and regions," including the mobile games space.

article thumbnail

More Than Movements: Animation in Mobile Game Dev

Game Developer

Common animation problems in mobile game development and find practical solutions to improve quality.

article thumbnail

Microsoft considered acquiring Square Enix for mobile Game Pass plans

Game Developer

Microsoft has wanted to get its foot in the door for Japan and mobile games, and owning Square would've allowed for both.

article thumbnail

Google Play Games aims to capture Android and iOS mobile game revenue on PC

Game Developer

Google Play Games is a defense strategy against competing storefronts that host PC ports of mobile games, ensuring Google continues to capture revenue from users who abandon mobile to play on PC.

article thumbnail

A guide to culturalizing mobile games through live operations

GamesIndustry.biz

Mobile games now serve global audiences. Gone are the days when free-to-play mobile audiences were concentrated in Tier 1 gaming markets in the west and the far east. Earlier mobile titles could get away with optimizing gameplay and live events for players in these markets. Read more