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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention). Why implement minigames?

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The Case of Playrix and why Product-Market fit is a Moving Target

Deconstructor of Fun

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. The changes shook up the mobile gaming ecosystem and, along with the current macroeconomic situation, had a devastating impact on the valuations of its key players.

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Call of Duty: Online is dead. Long live Call of Duty: Online!

Deconstructor of Fun

Written by Enrico D'Angelo Enrico was VP of Product at Activision Publishing running the Free to Play game portfolio and is currently a VP of Product at Roblox. The game was developed by Raven, one of the historical CoD mainline studios, and Activision Shanghai, a local team assembled for the project.

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