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People are Weird, Markets are Weirder…Especially with Board Games

Brand Game Development

For the last several years, wildly successful Kickstarter campaigns have redefined the rules of success in the board game industry. You no longer had to submit your game to publishers or raise a bunch of money to bankroll your own print run. Need help on your board game? The board game industry is growing up.

Games 130
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How to Understand the Tabletop Gaming News Cycle

Brand Game Development

Over the last couple of weeks of Behind the Scenes: Lessons from a Kickstarter Board Game Publisher , I’ve talked about some of the strange goings-on I’ve noticed in the board game industry. Need help on your board game? People Are Weird. Good media outlets understand people.

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Why Board Game Publishers Like Some Games and Don’t Like Others

Brand Game Development

It’s no secret that board game publishers like to reduce risks. Most publishers have a system in place to help them filter marketable game ideas from unmarketable game ideas. It looks like a true meritocracy where the best ideas are the ones taken to the market. Need help on your board game?

Games 130
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3 Things to Consider When Pitching to Board Game Publishers

Brand Game Development

It’s quarantine o’clock and I’m responding to comments that I got on a post I wrote a few weeks ago: What confuses you about board game development ? This time, I’m going to talk about pitching to board game publishers. Let’s talk about what they want and why they’re so weird.

Games 130