article thumbnail

How to host your Unreal Engine game for under $1 per player with Amazon GameLift

AWS Games

However, with increasing player expectations, rising game production costs, and growing competition, studios face the challenge of balancing game performance and profitability. As we look to the future and building increasingly immersive and compelling experiences for players, we are excited to use AWS Graviton3-based EC2 c7g instances.

Engine 60
article thumbnail

Brands are taking a pragmatic approach to metaverse marketing

Game Daily

But it takes a more balanced view of the metaverse than we often see in the mainstream media, viewing it not so much as a single transformative technology, but as an indicator of rapidly changing consumer behavior. “What are your immersive brand assets that you can build out for those environments?”

Media 52