How Call of Duty Mobile left $100M on the Table
Deconstructor of Fun
NOVEMBER 25, 2019
AAA game franchises are in the middle of a renaissance on mobile. These games have a huge leg up in terms of organic downloads. Yet -- PUBG’s net revenue was practically non-existent until 10 weeks post-launch -- when they introduced the game’s first battle pass, and didn’t reach $1 until nearly 8 months post-launch.
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