Balance Content Media Puzzle 
PreMortem.Games
AUGUST 28, 2023
In addition, balancing his fifth year as a Computer Engineering student and a pivotal role at Avalon, an American-based software company was no small feat. While quenching his curiosity Olamide stumbled upon Encarta Kids, an enchanting encyclopedia brought to life through games, puzzles, and quizzes.
Game Refinery
MAY 4, 2023
In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.
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Deconstructor of Fun
JUNE 3, 2020
This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. This puts more emphasis on product and creative than media buying itself. But be careful.
Deconstructor of Fun
APRIL 25, 2022
This made it a great fit for cartoons with an adorable style and simple geometry exemplified in Western cartoon media with The Powerpuff Girls and My Little Pony. In terms of content, the plot of Cookie Run: Kingdom advances very quickly while maintaining a grip on the details of the characters.
Deconstructor of Fun
OCTOBER 27, 2020
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. This leads to a higher CTI (Click Through Installs) and conversion rates in app stores since the players who viewed and tapped the ad see a similar content in the store page - even though the ad originally was just a fake gameplay.
Deconstructor of Fun
JANUARY 19, 2021
Breaking into the top of the genre requires often massive development investments, an unrivaled content pipeline, and superb live operations - and often an appealing IP. A smaller studio can still build a very healthy and sustainable business with a very smart approach to content development. Small Giant did it with Puzzle and Empires.
Deconstructor of Fun
APRIL 2, 2022
Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio. This has led to a resurgence in the value of IP in the market, as it is now harder to get new users.
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