blog what-is-mobile-ad-mediation 
Deconstructor of Fun
AUGUST 25, 2020
Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. I’ve also relied on fantastic MobileDevMemo and Revenue Cat ’s blog for generating questions. #1
Deconstructor of Fun
SEPTEMBER 6, 2021
And what better way to do so than have players playing multiple titles in your portfolio. And what better way to do so than have players playing multiple titles in your portfolio. Below you’ll find a very much shortened version of what we discussed with Yuval. How to decide between cross-promotion and ad monetization?
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Deconstructor of Fun
JUNE 3, 2020
This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. This is why misleading ads are somewhat less misleading outside of the casual genre. Nebojsa Radovic.
Deconstructor of Fun
JANUARY 13, 2021
Written by Michail Katkoff , games executive and founder of Deconstructor of Fun, and Niek Tuerlings , Senior Game Designer and author of popular game development blog Ludocious.com. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. So why are right this time around?
Game Biz
FEBRUARY 1, 2023
The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. In this blog post, we will analyze how the eCPM compares in 2022 and 2021 and explore the impact that these events have had on the ad monetization industry.
Deconstructor of Fun
JULY 19, 2021
With so many changes afoot in Apple’s ads delivery, it’s easy to feel fatalistic about what’s been dubbed the “Ragnarok of Gaming”. s conversion postbacks on acquired users from Mobile Dev Memo. All information presented in this article is publicly available and typically links to those sources. Explanation for ios14.5’s
Deconstructor of Fun
DECEMBER 11, 2020
This guest post is written by Gordon Rowe , an experienced product leader that has spent 10 years building and operating free to play games on mobile, web, and consoles. What’s important to notice is that the top 3 Merge titles take well over 90% of all sub-genre revenues. Gordon Rowe. Yet I can’t stop thinking about EverMerge.
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