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The State of the Mobile Games Market in 2023

Deconstructor of Fun

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

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Playtika goes from social casino to casual - and that’s not good

Deconstructor of Fun

As we look out to our plans for 2023, we will continue to increase marketing investment in our growth franchises while being disciplined and data-driven in how we allocate marketing capital. You can imagine there are two issues with social casino.

Mobile 52
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2021 Predictions #3 Top Mobile RPGs Will Go Cross Platform

Deconstructor of Fun

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea and Japan are excluded as this analysis focuses on Western markets only. Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier.

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Predicting the Future of Supercell’s Brand New Studio

Deconstructor of Fun

TWiG #212 - Apple's New Price Points / Game Genre Taxonomy pt 2 / Nintendo's Mobile Strategy ? As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile.

Studios 52
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2022 Predictions #2 How to win after Fortnite's and Why Going Cross-Platform is Mandatory for Mid-Core Games

Deconstructor of Fun

An essential data platform for all mobile gaming studios. In this analysis, data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. The money you save on platform fees will go directly into further improving and growing your games. The revenues increased by $850M (+27%).

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Istanbul Gaming Summit 2023

Deconstructor of Fun

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

Games 59
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2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown

Deconstructor of Fun

Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games.

Mobile 52