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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Different minigame types and examples Minigames can be grouped into four main archetypes, from UA-boosting ones to retention-increasing ones: UA creative minigame levels (pure UA approach) : These often have quite a simple but hooking gameplay mechanic and are used in ad creatives mainly to boost UA and hook players in through the tutorial levels.

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5 Reasons Why Command & Conquer Didn’t Become a Rival on Mobile

Deconstructor of Fun

Both of the authors are true fans of Command & Conquer franchise and both of the authors understand all to well how hard it is to ship a hit mobile game. The weight of nostalgia can be heavy, and your biggest fans are also – rightly so – your most demanding ones. This analysis is written by Alexandre Macmillan and Michail Katkoff.

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Early impressions of Supercell’s Floodrush

Deconstructor of Fun

The proximity with the highly anticipated Squad Busters has caused many analysts and fans to miss out Floodrush. And the country mix is completely different: Squad Busters ran their latest beta in an atypical group formed by Canada, Spain and Mexico, while Floodrush is in a more classic ‘anglo markets + Singapore’.

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2021 Predictions #4 Contenders Throwdown for Supercell's Mid-Core Crown

Deconstructor of Fun

Apply for our Slack group. Real-Time Strategy (RTS) as a genre has always been very difficult to enter due to Clash Royale’s dominance. Supercell dominates two sub-genres (Build & Battle, RTS) and is extremely strong in one (MOBAs). Access all of our previous predictions. Signup for the newsletter.

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