Struggling with UA and player retention in a post-IDFA world? Minigames are the answer
Game Refinery
APRIL 6, 2023
Different minigame types and examples Minigames can be grouped into four main archetypes, from UA-boosting ones to retention-increasing ones: UA creative minigame levels (pure UA approach) : These often have quite a simple but hooking gameplay mechanic and are used in ad creatives mainly to boost UA and hook players in through the tutorial levels.
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