Practical Advice for Growing Games in Diverse Markets
Deconstructor of Fun
OCTOBER 2, 2022
As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.”
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