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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Mobile Legends: Bang Bang – Magic Chess mode Mobile Legends: Bang Bang , the highest grossing classic MOBA game in the US, added a Magic Chess limited time, auto-chess made mode back in 2020. Not just for monetization purposes, but for retention and engagement as well.

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Marvel Snap - The Definitive Deconstruction

Deconstructor of Fun

Clearly not enough to justify the price tag that would only get the acquirer the super talented team without publishing expertise and with a very expensive IP saddled on top of their first title. Each Season Pass has both free and paid content, and the free content is indicated with a "Free" tag in the corner of the pass.

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Why Marvel Snap became a hit and for how long will it remain one?

Deconstructor of Fun

In the last 365d, the CCG-Battle sub-genre only made $376M and 59M downloads , which is a tiny fraction of what other hardcore PVP genres like Team Battle RPG or MOBAs, and puts it just slightly above a niche genre like autochess. A quick comparison with similar PVP sub-genres highlights how concentrated that market space is.

Mobile 101