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Why the Highways & Byways Kickstarter Campaign Crashed & Burned

Brand Game Development

After a year of documenting the Highways & Byways development process through the Dev Diary, this is not the post I wanted to write. I would have much preferred to write a post about how Highways & Byways funded on day 1. Why Highways & Byways Failed on Kickstarter.

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How a Failed Kickstarter Set Me Up For Success 2 Years Later

Brand Game Development

Almost two years ago today, I launched a Kickstarter campaign for a board game called Highways & Byways. When it wound up being just another failed Kickstarter campaign, it hurt badly. Needless to say, I learned a lot in the first few weeks after that campaign. But it was still raw then.

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8 Reasons You Shouldn’t Make Board Games Alone

Brand Game Development

Welcome to the inaugural post of Behind the Scenes: Lessons from a Kickstarter Board Game Publisher! Why board game publishing companies do things that seem weird from the outside? We’re seeing more million dollar Kickstarter campaigns. We’re seeing more million dollar Kickstarter campaigns.

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