Deconstructor of Fun

APRIL 25, 2022

Developing a detailed, polished universe like this presumably took a lot of time and effort from the team, but it pays off in the end as they continuously push out more content over time for player engagement. In terms of content, the plot of Cookie Run: Kingdom advances very quickly while maintaining a grip on the details of the characters.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

FEBRUARY 3, 2020

This analysis is written by Abhimanyu Kumar with special contributions from UX Reviewer ’s Om Tandon and Brett Nowak , CEO of Liquid & Grit. This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend.

Mobile 52

Mobile Mobile Feature UX 52

Deconstructor of Fun

JANUARY 17, 2020

On looking deeper, it was found that this was driven by two things - 30-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle. And given how important content is to the players of these games, this subscription offering naturally became a key revenue driver for CGs.

Mechanics 52

Mechanics Platformer Studios Data 52