Brand Game Development
JULY 27, 2020
“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.
Brand Game Development
JUNE 15, 2020
” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?
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Brand Game Development
MAY 22, 2017
I am thrilled that many of you enjoyed Setting Up Social Media as a Board Game Dev: A Primer Course. Getting Started Getting Noticed Refining Your Approach Using Twitter for More than Just Tweeting Key Takeaways for Game Devs. I won’t get into the details of where to go and what to click. Keep your bio to the point.
Brand Game Development
SEPTEMBER 22, 2017
Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Click here. The subtlest of tweaks are all that’s needed at this point. Facebook ads are some of the most effective advertising methods around today. Highways & Byways is nearly complete.
Brand Game Development
OCTOBER 22, 2018
The point is, Kickstarter is just the beginning. On top of that, a good amount of them will click on links you include in the emails as well. New creators often have mixed feelings about advertising, but the simple fact is that it’s fast, easy, and – if you do it right – effective at reaching out to new people.
Brand Game Development
JUNE 9, 2017
Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Click here – it will take you right to the updates at the bottom of the page. Get your game to a really professional point, then start testing with strangers. Key Takeaways for Game Devs.
Grumpy Gamer
JANUARY 25, 2018
The argument that players don't want to play point-and-click on a console doesn't hold water given how well we did on Xbox. For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Given the large installed base of PS4, it's a tad confusing.
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