Advertising Game Designer Platformer Puzzle 
Deconstructor of Fun
JANUARY 10, 2021
Mat Baker has been making mobile games for 15 years. Currently in charge of systems design at Trailmix. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. Special thanks to Niek Tuerlings for the Merge Game insights. Previously at King and Glu.
Deconstructor of Fun
MAY 20, 2020
At first glance, it was clear what type of game they were emulating. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Supercell’s previous entry, Spooky Pop, had a lot of design mistakes that prevented it from competing with the Saga model. The Core Game Loop. Puzzle Pass.
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Deconstructor of Fun
DECEMBER 19, 2022
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
Deconstructor of Fun
MAY 18, 2023
By acquiring Rovio, they get access to all the resources needed to take their brands to new platforms and wider audiences. #2 There’s always the chance that the new Moomin game and Bad Piggies 2 will become breakout hits like Dream Blast, but the chances for that are low. The likelihood of the two new games failing is high.
Deconstructor of Fun
JANUARY 13, 2021
Written by Michail Katkoff , games executive and founder of Deconstructor of Fun, and Niek Tuerlings , Senior Game Designer and author of popular game development blog Ludocious.com. Special thanks for the Hybridcasual design insights to Abhimanyu Kumar , founder of Naavik consulting.
Deconstructor of Fun
AUGUST 27, 2019
This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). the second piece of the puzzle.
Deconstructor of Fun
JANUARY 17, 2020
On looking deeper, it was found that this was driven by two things - 30-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle. The remaining was driven by two titles - “ Crane Game Toreba ” and “ Clawee ” - which together raked in ~$45M over 2019.
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