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5 Game Analytics Tools Marketers Can’t Live Without  

iXie gaming

In the gaming industry, marketing of games is as important as developing games. Not getting your marketing strategies right is a sure way to limit the success of your games as a marketer. However, let’s briefly get acquainted with the role of marketers in gaming. The Roles of Marketers in Gaming.

Games 52
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5 Best Practices for Mobile Game Test Automation 

iXie gaming

Modern mobile games have high-quality animations, sounds, and visuals. Manually testing these games can be time-consuming, delaying the time-to-market. However, releasing a game that has not been thoroughly tested can affect its success and performance, leading to a poor gaming experience.

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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation

Deconstructor of Fun

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

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IDFA - 6 Things Your Company Needs to do Yesterday

Deconstructor of Fun

The MMPs (mobile measurement partners), ad networks, Facebook, Google and UA (user acquisition) teams are all bracing for the impact to come. Without being able to target (and retarget) specific users and track them all the way through to purchase, measuring and optimizing the effectiveness of ad spend will change dramatically.

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Starting a New Studio? Dream Team is All You Need!

Deconstructor of Fun

This post is written by Sophie Vo who’s building a kick-ass game team at Voodoo Berlin. I am Sophie, a creative Game Lead working at Voodoo. This blog post is brought to you by ironSource - a growth platform that turns amazing studios into amazing businesses. What games to make? Who should I hire?

Studios 52
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Using Amazon CloudWatch Internet Monitor for a Better Gaming Experience

AWS Games

This blog post shares how gaming customers can use health metrics to more easily monitor game performance using Amazon CloudWatch Internet Monitor. Please note the blog assumes the reader has already read Introducing CloudWatch Internet Monitor. That is the player’s device to access the game portal and play games.

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Creating Your First 3D Character Animation in Unity 

iXie gaming

In this multimedia era, games are such an intertwined part of people’s lives that they want them to be realistic and charismatic. Unity is one of the most popular cross-platform tools that help deploy games on multiple platforms like Windows, Mac, Android, and others. fbx), Collada.dae, Interchange.obj, Drawing Exchange Format (.dxf),