blog mobile-game-ad-revenue-format 
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Opt-in incentivized ads have higher player engagement and completion rates.
Game Refinery
FEBRUARY 8, 2024
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features.
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Game Refinery
JUNE 15, 2023
The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.
Deconstructor of Fun
MARCH 11, 2024
Despite the release of numerous highly anticipated games last year, the game industry as a whole struggled to achieve significant growth. By understanding these complexities, we can gain valuable insights into the dynamics shaping the contemporary gaming landscape and explore potential pathways for future growth and development.
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Signup for the newsletter.
Deconstructor of Fun
JANUARY 13, 2021
Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. All revenue numbers show net revenues. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games.
Game Biz
FEBRUARY 1, 2023
The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. In this blog post, we will analyze how the eCPM compares in 2022 and 2021 and explore the impact that these events have had on the ad monetization industry.
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