GamesIndustry.biz

JUNE 23, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Mobile games studio Nexters is poised to restructure under its new parent company GDEV. As reported by PocketGamer.biz , Nexters will be changing to Nexters Studio and will shift focus to game development. Read more

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GamesIndustry.biz

MARCH 17, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Mobile games studio Nexters is on pace to continue trading on the Nasdaq stock exchange. The company returns after a year's hiatus, which was attributed to Russia's invasion of Ukraine. Read more

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Mobile Gaming Mobile Mobile Studios 95

Deconstructor of Fun

DECEMBER 19, 2022

This was one of the key takeaways from our recent discussion with Sandro Gelashvili , Head of Creative Works at Google, and Rau Dosymbetov , Creative Producer at Nexters, on the Deconstructor of Fun podcast. More than ever, user acquisition teams must rely on machine learning and AI to find the right audiences for their games and apps.

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Deconstructor of Fun

SEPTEMBER 19, 2021

As of last week, only 13 months later, Judge Rogers issued a permanent injunction, resulting in two key takeaways for the tech giants: For Apple: The company must allow iOS apps to offer payment options besides the ones subject to Apple’s 30% fees within the next 90 days.

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Deconstructor of Fun

OCTOBER 27, 2020

In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. The company has also one of the largest audiences with over 40 millions daily active players (DAU). Playrix’ active portfolio.

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Deconstructor of Fun

SEPTEMBER 28, 2020

Hero Wars by Nexter, a Playrix associated developer, has scaled fantastically with playable ads that have nothing to do with the game itself. Nexter, a developer closely affiliated with Playrix, launched a Hero Wars in early 2017. The big question is, whether Playrix will be able to scale the game.

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