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Toymaker Mattel is becoming a mobile game publisher

Game Developer

Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.

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Playtika buys mobile game dev Innplay Labs

Game Developer

Months after it swore off releasing new mobile games, Playtika has bought up Innplay to create "exceptional gaming experiences for our players."

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Why it's become harder to raise investments in mobile game development in 2024

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. Game development professionals often regarded other business niches with disdain, citing superior financial metrics as the reason.

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Google Play Games aims to capture Android and iOS mobile game revenue on PC

Game Developer

Google Play Games is a defense strategy against competing storefronts that host PC ports of mobile games, ensuring Google continues to capture revenue from users who abandon mobile to play on PC.

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Sony and NCSoft form "global partnership" focused on console and mobile games

Game Developer

NCSoft and SIE plan to partner on a number of "global businesses.across and beyond genres and regions," including the mobile games space.

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How To Accelerate Your Mobile Game Growth

Game Developer

Learn how game developers can expand their mobile game business beyond the app stores, improve UA and discoverability, and discover more freedom to deliver unique experiences directly to new and existing players.

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Tencent reportedly canceled unannounced Nier mobile game

Game Developer

Without a proper monetization plan and licensing fees to pay, Tencent pulled the plug on Nier's second mobile spinoff.

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