Toymaker Mattel is becoming a mobile game publisher
Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
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Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
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Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. Game development professionals often regarded other business niches with disdain, citing superior financial metrics as the reason.
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