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How to Build a Mailing List and Send Newsletters as a Board Game Dev

Brand Game Development

I’m a big fan of mailing lists. Sending email newsletters to well-targeted mailing lists is one of the best ways you can spread the word of your business and keep customers engaged. Mailing List Basics. You can persuade people to read your posts, back your Kickstarter, or buy your game.

Dev 130
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Your Board Game Kickstarter: Why & How to Spread the Word Early

Brand Game Development

If you’re making a board game that you plan to launch on Kickstarter, you’ll find no shortage of advice on the internet. There are articles on how to build an audience, how to create the perfect campaign page, and lists of people to reach out to. Need help on your board game?

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How to Choose & Use a Board Game Marketing Strategy that Works

Brand Game Development

Welcome to the third unit of Start to Finish: Publish and Sell Your First Board Game. First came Game Development 101 and then came Designing & Developing Your Game. That’s why I’m especially excited to introduce you to unit 3: Marketing & Promoting Your Game. Need help on your board game?

Games 130
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How to Master Time (So You Can Make Games)

Brand Game Development

Game development is a marathon. It takes at least a year, at the bare minimum, to take a board game idea and turn into a ready-to-sell product. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. Lots of people make games. Most people quit.

Games 130
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A Crash Course in Board Game Marketing & Promotion

Brand Game Development

Self-publishing a board game is a long, drawn-out process. Some of this goes back to the process of creating your game, getting it manufactured, and raising funds. Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. There is no perfect audience.